GT Games
A Live Tambola Game with Real Money
A Live Tambola Game with Real Money
To understand user experience while using GT Games, identify pain points and expectations from the platform, and provide relevant design solutions.
- Informative Onboarding Experience
- Adding Party Mode
- Adding and Redesigning UI elements
3 weeks
GT Games
2 designers
Figma
Miro
Adobe Photoshop
We had just started and had enough users to understand them. Our users were mostly in bracket of 18–24 and 25–40 age group, two different type of users had different needs and motivations. We wanted to focus our efforts so decided to first focus on 18–24 as it was our most engaged age group. Target persona was decided and our further developments were focused for this particular set of users.
We had analytics in place so understanding their behavior was easy. Analytics was targeted around one metric i.e. number of game plays. In our experience we’ve found that watching what our users do is much more helpful than actually talking with them. This doesn’t mean that talking didn’t help us, in fact it gave us a really good idea about their environment and established an emotional connect. This was going to help us in the long run. I made different buckets of users to talk to them.
Right after the product was launched, the first challenge users faced was to claim their prize. Although the claim button was there, users couldn't quickly locate them since the game is so fast that if you don't hit claim immediately, you would lose the prize. This resulted in elevation in bounce rate. The new version has a more sophisticated UI and the claim button is better visible than ever!
From our interviews with active and highly engaged users, we found that due to lack of interaction during covid, they were looking for ways to connect with their friends and family. Due to lockdown there were no physical tambola games hosted, which gave us idea of implementing party mode to our game. We worked on how the user flow of this new feature would be. An exciting aspect of this feature was that, now users can host private games on their choice of time and ticket price.
We also found that, users were confused about using the application. This resulted in lack of confidence in new users. To solve this problem we added a quick introduction to features in the beginning and information on how the application works. We also provided a detailed tutorial in sliding side bar.
Users were unable to locate other secondary but important links such as privacy policy, game rules which were on the top right side of the screen in a hamburger menu. To solve this problem , we designed a sliding side navigation including these links with user profile so that these links are always available.
Users were unable to locate primary features like wallet, tickets, leaderboard because of the scattered placement. it was time to introduce a concise navigation to make these features easily accessible.In addition to reduce confusion we labeled all the nav items.
Many new users were confused with the buttons on home screen since there was no hierarchy among buttons. To solve this button size were increased and a differentiating ui was given. Since ‘buy ticket’ is the most important button, it was given orange color. Also users did not understand they have to click on join game since it was not a button ,and were losing time and prizes. so to solve this Join game was also mage into button with a different ui.
When working on a client's project, it becomes extremely vital to an external team like ours findings to collaborate closely with the client's team to understand the business goals and communicate research findings and relevant solutions effectively. I absolutely enjoyed this mobile app design experience and looking forward to my next opportunity.
